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Liz Banks founded J.O.Y. (Journey Of Youth) after over 30 years of working with teens as a teacher, coach, mentor, assistant principal and principal. What she saw over and over again working in K-12 Education is the need to empower our girls and build resiliency. Nike and Dove have run campaigns attempting to show females how strong and powerful they can be. Unfortunately, girls look to social media for their image of beauty and judge themselves based on false and unattainable standards. They struggle to see their own beauty or believe in their ability to achieve personal greatness.
J.O.Y. empowers teenage girls to be comfortable in their own skin and able to navigate the challenges of their youth through mentoring and wellness coaching.